Insights from the field.
Practical thinking on data strategy, analytics, and how small and mid-sized businesses can turn their data into a real competitive advantage.
What Is Fractional Analytics — And Does Your Business Need It?
Most small businesses don’t have a data problem. They have a data utility problem. Here’s what fractional analytics is, who it’s for, and what it actually costs.
Read post →What March Madness Taught Me About Business Analytics
A machine learning bracket finished in the top 0.3% of 27 million submissions. Here's what that gap reveals about the decisions your business is making without similar rigor.
Read post →Uncovering Customer Insights with Text Analysis: The Power of Topic and Sentiment Modeling
How businesses can extract real value from customer feedback using topic modeling and sentiment analysis — and what a study of 20 local businesses revealed.
Read post →Leveraging Integrity to Achieve Business Goals
Why integrity in data — accuracy, consistency, and reliability throughout the lifecycle — is the foundation that separates useful analytics from misleading ones.
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